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Background

Experience & Education

A specialized degree in instructional design authoring and interactive media design provided me with a design methodology centered on continual learning. As a designer, I've always engaged in three concurrent types of work:

  • Full-time Positions
  • Freelance Projects
  • Managing Digital Art Shops

This multifaceted approach has allowed me to continuously grow and adapt, applying my skills across various domains and constantly learning new aspects of design and technology.

For over two decades, I've dedicated myself to the ever-evolving world of design and technology. My journey weaves through instructional design, visual arts, web development, UX, UI, and beyond. Driven by curiosity and a passion for learning, I've amassed a blend of skills that allow me to navigate complex design projects and deliver.

Experience

Brand Creator and Owner

All the Amazing Things

Feb 2024 - Present

Created a multi-platform brand.

AI Style Representation Model Creator

Laetro Creative

Feb 2024 - Present

Created AI style representation models published and available to subscribers on Laetro. Wrote a comprehensive user guide for creating AI style representation models based on personal artistic style.

UX/UI Designer and Visual Graphic Designer

Freelance

Jan 2003 - Present

Projects for TripIt, Jobscore, Eloqua, Bank of America, TXU, Creative Spark, Brand Art Technology Studio, Screamstream. Each project has unique requirements and required a different set of design skills. Delivered front end production, website brand redesign templates, vector icon illustration, targeted visual website UI designs, brand identity design, interactive presentations, web animation, information architecture, prototyping, wireframes, usability testing, and design iteration.

Owner, Digital Artist and Illustrator

Digital Art Marketplaces

2014 - Present

Specialize in creating and marketing high-quality digital artwork. Built a diverse portfolio that caters to global customer preferences. Manage multiple online vector art and illustration shops across top platforms:

Lead UX/UI and Visual/Graphic Designer

CloudOn (acquired by Dropbox)

Feb 2014 - Sep 2014

Achieved Number 1 in the AppStore after the app redesign. Created UI Prototypes, Visual Design, and Product UI Specifications for iPhone, iPad, Android, and Responsive Web Apps. Delivered responsive HTML wireframes, icons, and recommended usability best practices while mentoring designers and collaborating within cross-functional teams.

Principal UX/UI Designer and Visual Design System Lead

Replicon

Jan 2011 - Jan 2012

Established Replicon's first UX/UI design practice and redesigned the product's user interface and brand identity. Created a modern, cohesive design across the SaaS platform.

  • Brand Direction: Shaped the visual identity and brand guidelines.
  • UI Design: Collaborated with Co-CEOs, Engineering, and Product managers to design an intuitive, visually appealing design system based on HCI best practices.
  • Interaction Design: Designed seamless user interactions and extended the brand into new tablet and mobile products.

Art Director, UX/UI Designer, Visual/Graphic Designer

Publicis Riney

Jul 2009 - Jan 2011

Led interactive design, web animation, information architecture, and high-fidelity UI prototyping.

Freelance UI/Web/Interaction Designer

Nexxtep Interaction

2006 - 2014

Collaborated with the Lead UX designer to create prototypes for Glassdoor.com, Tripit.com, and Jobscore.com. Assisted in user testing sessions and created robust front-end production templates.

Senior Interactive Designer

Performtech Instructional Design

Jun 2002 - Aug 2004

Created interactive courseware, web animation, UI design, and information architecture.

Senior Designer

Maddenmedia

Jun 2000 - Jun 2002

Led UI design, interactive web animation, and high-fidelity prototyping. Projects included Electronic Arts (007 Racing, Kessen), Coty Beauty, Raytheon, and TEP Website Redesign.

Art Director

USWeb/CKS

1999 - 2000

Lead designer for Williams-Sonoma.com E-Commerce Website and Wswedding.com Bridal Registry.

Web Designer

Publicis Technology San Francisco (formerly DNA New Media)

1997 - 1999

Designed properties for Cadence Design Systems, Roche Boehringer-Mannheim, Kingston Memory, and CNET.

Education & Certifications

Supervised Machine Learning: Regression and Classification

DeepLearning.AI / Stanford Online / Coursera

2022 - 2023

View Certificate

Interaction Design Practicum and Mental Models

Cooper U Professional Education

2011

Certified Usability Analyst (CUA)

Human Factors International

2011

Certificate in Design for Persuasion, Emotion, and Trust

Human Factors International

2009

Bachelor of Arts in Instructional Technical Writing & Graphic Design for Multimedia

San Francisco State University (SFSU)

1991 - 1996

Created a unique, specialized major combining coursework from the School of Design and the Technical & Professional Writing program.

  • Design principles: Expertise in visual aesthetics, layout, and interaction.
  • Visual communication: Conveying complex information through graphics, images, and multimedia.
  • Instructional technical writing: Creating clear, concise, and effective instructional systems.

Continuing Education

  • User Interface Engineering's All You Can Learn: Various courses on UI/UX (2008-2015)
  • Lynda.com: 133 courses / 171+ hours. 8 certificates of completion (2002-2014)
  • Academy of Art University: 3D Computer Graphics for Special Effects (2003)
  • University of Arizona: ASP Programming (2001)