Case Study

PayPal

Extending a Rebrand into Motion and UI and Holiday Campaign.

Overview

While a Senior Designer at Publicis, I worked on various projects for PayPal, focusing on improving user experience, visual design, animation, vector illustration, and integrating cohesive rebranding across multiple PayPal properties.

My Role

As a Senior Designer, I touched the UI, UX, and visual design. I was responsible for creating wireframes, prototypes, comps, final visual designs, and animation. I was also responsible for integrating different areas of the existing PayPal UI with the emerging brand redesign guidelines.

Based on studies and data provided to me to inform the UX/UI and redesign, I also wireframed suggested updates to many areas of PayPal.

Tools and Technologies

Adobe Illustrator
Adobe Photoshop
Various Animation Tools

Challenges

Ensuring a consistent pixel-perfect brand experience across multiple platforms and properties with a global reach, including emerging UI motion specifications.

Outcome

The projects I worked on resulted in successfully extending the brand redesign into animated elements, multiple-merchant email templates, PayPal Shopping, PayPal Student Accounts, Paypal and Microplace, and many other properties. It was a large project with a lot of moving parts, and the Publicis PayPal team I was a part of successfully executed the PayPal rebrand, extended it across the platform, into email messaging, a Holiday Campaign, and into physical spaces.

Key Takeaways

The PayPal projects highlighted the importance of maintaining a cohesive brand experience across all touchpoints, from the platform and email messaging to holiday campaigns and physical spaces.